Trademarks and service marks are valuable assets of a company that serve to immediately identify the source and quality of its products or services and distinguish them from the products and services of others. Trademarks and service marks, in many instances, are a company’s most important property and should be protected and enhanced through proper use, registration and enforcement.

Boyer Law Firm provides advice on a full range of trademark and service mark law, including:

  • Assisting clients with trademark and logo selection
  • Conducting clearance searches and advising on the probable availability of trademarks for use and registration
  • Preparing, filing and prosecuting applications for registration
  • Internet domain name disputes
  • Licensing watch services and assignments
  • Foreign trademark filing and prosecution
  • Managing U.S. and international trademark portfolios
  • Enforcing trademark and providing courtroom representation in all aspects of trademark, trade dress, dilution, and unfair competition law
  • Representing small and large companies in all areas of commerce

Frequently Asked Questions

1. What is the Role of Trademarks and Service Marks in Branding?

Trademarks and service marks play a vital role in branding by providing a unique identifier for a company’s goods or services. They help in building brand recognition and trust among consumers, thereby enhancing the value of the business.

2. How Important is Trademark Clearance?

Trademark clearance is crucial to ensure that your chosen mark doesn’t infringe on existing trademarks. It involves conducting searches and obtaining legal advice on the availability of the mark for use and registration.

3. What is Involved in Trademark Registration?

The registration process includes preparing and filing an application with the relevant trademark office. This is followed by an examination, publication for opposition, and, if approved, the issuance of a registration certificate.

4. What Are the Benefits of Trademark Licensing?

Licensing allows a trademark owner to grant permission to another entity to use the mark under specific conditions. This can be a revenue-generating strategy and can also help in expanding the brand’s reach.

5. How Do I Enforce My Trademark Rights?

Enforcement involves monitoring the market for potential infringements and taking legal action when necessary. This can include sending cease-and-desist letters, filing lawsuits, and seeking damages or injunctive relief.